| 000 -LEADER |
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| fixed length control field |
01482cam a2200253u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040816s2007 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788131501610 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094901.0 |
| CONTROL NUMBER |
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| control field |
30458 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Czinkota, Michael R. |
| TITLE STATEMENT |
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| Title |
International marketing / |
| Statement of responsibility, etc |
Michael R. Czinkota, Ilkka A. Ronkainen. |
| EDITION STATEMENT |
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| Edition statement |
8th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Thomson/South-Western, |
| Date of publication, distribution, etc |
c2007. |
| PHYSICAL DESCRIPTION |
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| Other physical details |
ill. : ; |
| Dimensions |
28 cm. |
| Extent |
xxx, [646 p.] :. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and indexes. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. The international marketing imperative -- 2. International trade institutions and trade policy --3. The cultural environment -- 4. The economic environment -- 5. The international political and legal environment --6. Building the knowledge base -- 7. Exporting, licensing, and franchising -- 8. Product adaptation -- 9. Export pricing strategies -- 10. International communications -- 11. Channels and distribution strategies -- 12. Global strategic planning -- 13. Global market expansion -- 14. Product and brand management -- 15. Services marketing -- 16. Global pricing strategies -- 17. Logistics and supply chain management -- 18. Global promotional strategies -- 19. Marketing organization, implementation, and control -- 20. The future -- Cases -- Video case. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK343 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Export marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing, International. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ronkainen, Ilkka A. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
3 DAY LOAN |