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00636cam a2200229u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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090317s2008 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780074716526 |
DATE AND TIME OF LATEST TRANSACTION |
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20170126095011.0 |
CONTROL NUMBER |
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31315 |
CONTROL NUMBER IDENTIFIER |
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UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Hair, Joseph F. Jr. |
TITLE STATEMENT |
Title |
Marketing research / |
Statement of responsibility, etc |
Joseph Hair F...[et al.]. |
EDITION STATEMENT |
Edition statement |
2nd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
North Ryde, NSW : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
c2008. |
PHYSICAL DESCRIPTION |
Extent |
xix, 652 p. : |
Other physical details |
col. ill ; |
Dimensions |
25 cm. |
GENERAL NOTE |
General note |
Includes bibliographical references and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Bush, Robert P. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Ortinau, David J. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |