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02009cam a2200217u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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101223s2009 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780462099422 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095242.0 |
| CONTROL NUMBER |
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33211 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Blythe, Jim. |
| TITLE STATEMENT |
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| Title |
100 great marketing ideas from leading companies around the world / |
| Statement of responsibility, etc |
Jim Blythe. |
| VARYING FORM OF TITLE |
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| Title proper/short title |
One hundred great marketing ideas from leading companies around the world |
| VARYING FORM OF TITLE |
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| Title proper/short title |
Hundred great marketing ideas from leading companies around the world |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Singapore : |
| Name of publisher, distributor, etc |
Marshall Cavendish Business, |
| Date of publication, distribution, etc |
c2009. |
| PHYSICAL DESCRIPTION |
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| Extent |
viii, 200 p ; |
| Dimensions |
20 cm. |
| SUMMARY, ETC. |
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| Summary, etc |
Ideas to inspire anyone to develop better marketing campaigns.- The best marketing ideas, from the best companies, in one book.- Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas.- Part of a series ('100 Great Ideas') of mass business books published by Marshall Cavendish, designed to appeal to a very broad audience.Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world's best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.Jim Blythe is a reader in marketing at Plymouth Business School and a visiting professor at Ecole Superieur du Commerce de Bretagne, Brest. He has written 12 books and worked in marketing consultancy. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |