| 000 -LEADER |
|---|
| fixed length control field |
00998cam a22002654a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
030910s2004 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003020240 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471467618 (cloth) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.Z23 2004 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093217.0 |
| CONTROL NUMBER |
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| control field |
19143 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zabin, Jeff. |
| TITLE STATEMENT |
|---|
| Title |
Precision marketing : |
| Remainder of title |
the new rules for attracting, retaining, and leveraging profitable customers / |
| Statement of responsibility, etc |
Jeff Zabin and Gresh Brebach. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
c2004. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 256 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 237-241) and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brebach, Gresh. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |