Islamic branding and marketing : (Record no. 17400)

000 -LEADER
fixed length control field 05384nam a2200193 a 4500
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470825396
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110728n 000 0 eng d
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095543.0
CONTROL NUMBER
control field 35775
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Temporal, Paul.
TITLE STATEMENT
Title Islamic branding and marketing :
Remainder of title creating a global islamic business /
Statement of responsibility, etc Paul Temporal.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Singapore :
Name of publisher, distributor, etc John Wiley,
Date of publication, distribution, etc 2011.
PHYSICAL DESCRIPTION
Extent xvii, 324 p. :
Other physical details ill. ;
Dimensions 23 cm.
FORMATTED CONTENTS NOTE
Formatted contents note Preface. Acknowledgments. 1 Introduction. Islam: The Religion and the Brand. Is Islamic Branding a Myth or a Reality? The Five Pillars of Islam. The Principles of Islamic Trade and Commerce. The Interface between Islam and Trade. How Are Islamic Brands Doing? Why the Interest in Islamic Branding and Marketing? Could There Be an Islamic Economic Union? 2 Why Muslim Nations Need to Develop Strong Brands. Introduction. Why Do Countries Need Branding? Why Do Islamic Countries Need to Undertake and Encourage Branding? The Power and Rewards of Country Branding. The Connection between National and Corporate Branding. National Brand Structures. Sector and Industry Branding. Case Study 1: Brunei Halal Brand. Case Study 2: Sarawak. Summary: Branding for Islamic Countries and Industries. 3 An Overview of Muslim Markets. Introduction. The Growing Global Muslim Market. The Gallup Coexist Index. JWT Muslim Market Segmentation. Ogilvy & Mather Worldwide and Ogilvy Noor. Retail Muslim Consumer Segmentation. Summary: What Does All This Mean? The Range of Opportunities in Islamic Branding and Marketing. 4 The Nature and Structure of Islamic Markets. Introduction. A Typology of Islamic Brands. 5 Building a Brand Strategy. Introduction. Brand Strategy. Case Study 3: Hallmark Inc. The Role of Consumer Insight. Case Study 4: Unilever Malaysia. Creating a Brand Strategy. Brand Personality, Attitude, and Trust. Speed, Agility, and Innovation. Brand Positioning. The Need for Positioning Statements. How to Write and Use a Positioning Statement. Brand Management. Can Islamic Brands Use Western Techniques to Go Global? Case Study 5: Opus International Group plc. Case Study 6: Petronas. Summary. 6 Opportunities in Islamic Brand Categories. Introduction. Islamic Foods and Beverages. Case Study 7: Yildiz Holding. Islamic Financial Services. Islamic Education. Islamic Entertainment and "Edutainment". Case Study 8: Sami Yusuf. Case Study 9: THE 99. Islamic Travel, Tourism, and Leisure. Case Study 10: CrescentRating.com. Islamic Medical, Pharmaceutical, and Beauty Products and Services. Islamic Fashion and Products for Women. Islamic Internet, Media, and Digital Products. Vast Opportunities; No Big Brands. Summary. 7 The Future: Opportunities in the Internet, Media, and Digital World. Introduction. The Impact of Internet Developments on Marketing. Social Media Branding and the Muslim Lifestyle Consumer. Implications for Islamic Branding and Marketing. Case Study 11: Muxlim Inc.: I. Case Study 12: Muxlim Inc.: II. Other Internet Brands. Opportunities in Traditional Media. Case Study 13: Islam Channel. Case Study 14: emel. Case Study 15: Aquila. Summary. 8 Challenges Facing Islamic Brands. Introduction. Key Challenges for Aspiring Muslim Brands: The Six A's. Summary. 9 Key Success Factors and Strategies for Aspiring Islamic Brands. Introduction. 1. Understand the Market Clearly. 2. Build Your Brand Based on Islamic Values with Universal Emotional Appeal. Case Study 16: Al Rajhi Bank in Malaysia. 3. Position Your Company and Brand on Relevance to the Market. Case Study 17: Chicken Cottage Ltd. 4. Communicate the Brand Appropriately and with Islamic Appeal. Case Study 18: Olpers. Case Study 19: Zain: I. 5. Gain First Mover Advantage in New Industries and Categories. 6. Consider Mergers, Acquisitions, and Partnerships. Case Study 20: Godiva Chocolatier. 7. Develop New and Ethical Business Models Using Islamic Values and Practices. Case Study 21: Zain: II. Case Study 22: Johor Corporation (JCorp). 8. Build an International Brand Using Western Techniques and Appeal. Case Study 23: Dubai Aluminium (DUBAL). 9. Aim for a Niche Market. Case Study 24: Ummah Foods. Case Study 25: Bateel. 10. Offer a Close Alternative in a Major Category. Case Study 26: Fulla. Case Study 27: Beurger King Muslim (BKM). Case Study 28: OnePure Beauty. Summary. 10 Challenges and Key Strategies for the Building and Marketing of Non-Muslim Brands to Muslim Markets. Introduction. Gaining Brand Awareness. Ensuring Accessibility. Case Study 29: QSR Brands Berhad and Yum! Brands. Gaining Acceptability. Achieving Suitable and Consistent Standards and Quality (Adequacy). Understanding the Culture. Gaining Trust (Affinity). Case Study 30: Nike. Case Study 31: MoneyGram International. Attack from Brand Competitors. Case Study 32: The Nestle Approach. Summary. 11 Summary of Power Brand Strategy Programs for Muslim Markets. Strategies for Non-Muslim Brands. Strategies for Muslim Brands. The Future of Islamic Branding and Marketing. Appendix 1: The Oxford Research and Education Project on Islamic Branding and Marketing: Brief Project Overview. Appendix 2: The Inaugural Oxford Global Islamic Branding and Marketing Forum: Summary of Proceedings, July 26-27, 2010, Oxford, England. Index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Islamic countries.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
Geographic subdivision Islamic countries
General subdivision Psychology.
Source of heading or term sears
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai Islamic Collection 2011-07-28 Kinokuniya 381.088297 TE IS T0043262 2017-01-26 172.00 2017-01-26 REGULAR

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