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04380cam a22003374a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100831s2011 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010037011 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780470651247 (hardback) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0470651245 (hardback) |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn661184186 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
IEB |
| -- |
YDXCP |
| -- |
CDX |
| -- |
BWX |
| -- |
CSA |
| -- |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 |
| Item number |
.S6147 2011 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/72 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol13359505 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095545.0 |
| CONTROL NUMBER |
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| control field |
35801 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Smith, Nick, |
| Dates associated with a name |
1962- |
| TITLE STATEMENT |
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| Title |
The social media management handbook : |
| Remainder of title |
everything you need to know to get social media working in your business / |
| Statement of responsibility, etc |
Nick Smith and Robert Wollan ; with Catherine Zhou. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 328 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
"How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook"-- |
| -- |
Provided by publisher. |
| FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
I. Social media strategy for organizations -- |
| Title |
The power and business risks of social media / -- |
| Statement of responsibility |
Nick Smith and Robert Wollan -- |
| Title |
How to develop a social media strategy / -- |
| Statement of responsibility |
Chris Boudreaux -- |
| Title |
Social media ROI: new metrics for customer health / -- |
| Statement of responsibility |
Kevin Quiring -- |
| Title |
Selling social media within the organization / -- |
| Statement of responsibility |
Rober Wollan -- |
| Miscellaneous information |
II. Marketing and sales in social media -- |
| Title |
Social media and the voice of the customer / -- |
| Statement of responsibility |
Chris Zinner and Catherine Zhou -- |
| Title |
Integrating social CRM insights into the customer analytics function / -- |
| Statement of responsibility |
Rayid Ghani and Sarah Bentley -- |
| Title |
Using social media to drive product development and find new services to sell / -- |
| Statement of responsibility |
Adi Alon and A.J. Gupta -- |
| Title |
Social community marketing and selling / -- |
| Statement of responsibility |
Robert Wollan and André Trochymiuk -- |
| Miscellaneous information |
III. Customer service and support with social media -- |
| Title |
Using social media in customer service and support / -- |
| Statement of responsibility |
Stephanie Sadowski -- |
| Title |
Social media: responding to customer complaints / -- |
| Statement of responsibility |
Todd R. Wagner -- |
| Title |
Staying out of trouble: complying with FTC disclosures / -- |
| Statement of responsibility |
Chris Boudreaux -- |
| Miscellaneous information |
IV. Beyond the "pilot" phase: the core components of the agile digital enterprise -- |
| Title |
Creating and implementing a social media technology platform / -- |
| Statement of responsibility |
Anatoly Roytman and Joseph Hughes -- |
| Title |
Social CRM on the move: mobility implications for social media programs / -- |
| Statement of responsibility |
Greg Jenko, / |
| -- |
Lars Kamp, |
| Miscellaneous information |
and / |
| Statement of responsibility |
Saj Usman -- |
| Title |
New rules for tools: IT infrastructure implications and options for supporting enterprise social media / -- |
| Statement of responsibility |
Robert Wollan and Kelly Dempski -- |
| Miscellaneous information |
V. Empowering employees for social media success -- |
| Title |
Culture traits, employee incentives, and training / -- |
| Statement of responsibility |
Christine Eberle -- |
| Title |
New roles and responsibilities / -- |
| Statement of responsibility |
Chris Zinner |
| Miscellaneous information |
and / |
| Statement of responsibility |
Vanessa Godshalk -- |
| Title |
Social media policies / -- |
| Statement of responsibility |
Chris Boudreaux -- |
| Title |
Social media, collaboration, and value creation in organizations / -- |
| Statement of responsibility |
Robert J. Thomas. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wollan, Robert, |
| Dates associated with a name |
1957- |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zhou, Catherine. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |