Data mining techniques, third edition : (Record no. 17445)

000 -LEADER
fixed length control field 02338nam a22003135a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110127s2011 inu 000 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011921769
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470650936 (pbk : alk. paper)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470650931 (pbk : alk. paper)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
SYSTEM CONTROL NUMBER
System control number 16627057
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095548.0
CONTROL NUMBER
control field 35821
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Linoff, Gordon S.
TITLE STATEMENT
Title Data mining techniques, third edition :
Remainder of title for marketing, sales, and customer relationship management /
Statement of responsibility, etc Gordon S Linoff, Michael J Berry
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Indianapolis, IN :
Name of publisher, distributor, etc Wiley Pubishing, Inc.,
Date of publication, distribution, etc 2011.
PROJECTED PUBLICATION DATE
Projected publication date 1103
PHYSICAL DESCRIPTION
Extent xl, 847 p. :
Other physical details ill. ;
Dimensions 24 cm.
FORMATTED CONTENTS NOTE
Formatted contents note What is data mining and why do it? -- Data mining applications in marketing and customer relationship management -- The data mining process -- Statistics 101: what you should know about data -- Descriptions and prediction: profiling and predictive modeling -- Data mining using classic statistical techniques -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches: memory-based reasoning and collaborative filtering -- Knowing when to worry: using survival analysis to understand customers -- Genetic algorithms and swarm intelligence -- Tell me something new: pattern discovery and data mining -- Finding islands of similarity: automatic cluster detection -- Alternative approaches to cluster detection -- Market basket analysis and association rules -- Link analysis -- Data warehousing, OLAP, analytic sandboxes, and data mining -- Building customer signatures -- Derived variables: making the data mean more -- Too much of a good thing? Techniques for reducing the number of variables -- Listen carefully to what your customers say: text mining.
SUMMARY, ETC.
Summary, etc The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Data mining
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business
General subdivision Data processing
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Data processing
Source of heading or term sears
ADDED ENTRY--PERSONAL NAME
Personal name Berry, Michael J. A.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2011-08-08 Kinokuniya 658.802 LI DA T0043315 2018-05-15 215.00 2017-01-26 REGULAR

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