| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010051148 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132176842 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
013217684X |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.8 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Solomon, Michael R. |
| TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Subtitle |
real people, real choices / |
| Statement of responsibility, etc |
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. |
| EDITION STATEMENT |
|---|
| Edition |
7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston : |
| Publisher |
Prentice Hall, |
| Date |
2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 570 p. : |
| Other Details |
col. ill. ; |
| Size |
28 cm. |
| CONTENTS |
|---|
| Contents |
Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks. |
| STUDY PROGRAM |
|---|
| Program name |
TBS804, MARK804 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| General |
Vocational guidance. |
| ADDED ENTRY |
|---|
| Name |
Marshall, Greg W. |
| ADDED ENTRY |
|---|
| Name |
Stuart, Elnora W. |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
2416 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
8825 |
| ADDED ENTRY |
|---|
| -- |
3045 |
| ADDED ENTRY |
|---|
| -- |
8826 |