000 -LEADER |
fixed length control field |
00792cam a2200277 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
010605s2002 nyua b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2001026850 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
047141235X (pbk. : alk. paper) |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.2 |
Item number |
.K86 2002 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/3 |
Edition number |
21 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126093227.0 |
CONTROL NUMBER |
control field |
19261 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Kumar, V. |
TITLE STATEMENT |
Title |
Essentials of marketing research / |
Statement of responsibility, etc |
V. Kumar, David A. Aaker, George S. Day. |
EDITION STATEMENT |
Edition statement |
2nd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Wiley, |
Date of publication, distribution, etc |
c2002. |
PHYSICAL DESCRIPTION |
Extent |
xix, 553 p. : |
Other physical details |
ill. (some col ; |
Dimensions |
27 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
MARK202 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Day, George S. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |