Essentials of marketing research / (Record no. 1765)

000 -LEADER
fixed length control field 00792cam a2200277 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010605s2002 nyua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001026850
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047141235X (pbk. : alk. paper)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .K86 2002
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 21
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093227.0
CONTROL NUMBER
control field 19261
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Kumar, V.
TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc V. Kumar, David A. Aaker, George S. Day.
EDITION STATEMENT
Edition statement 2nd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2002.
PHYSICAL DESCRIPTION
Extent xix, 553 p. :
Other physical details ill. (some col ;
Dimensions 27 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK202
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2006-02-04 UOWD Unishop 658.83 KU ES T0026130 2017-01-26 197.00 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2006-02-04 UOWD Unishop 658.83 KU ES T0026131 2017-01-26 197.00 2017-01-26 REGULAR

Powered by Koha