000 -LEADER |
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01617cam a22002894a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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101004s2012 nyuab b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010042318 |
SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn668404407 |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
YDXCP |
-- |
BWX |
-- |
DLC |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.G675 2012 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658 |
Edition number |
22 |
SYSTEM CONTROL NUMBER |
System control number |
(IMchF)fol13404559 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780078028830 |
DATE AND TIME OF LATEST TRANSACTION |
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20170126095622.0 |
CONTROL NUMBER |
control field |
36303 |
CONTROL NUMBER IDENTIFIER |
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UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Grewal, Dhruv. |
TITLE STATEMENT |
Title |
Marketing / |
Statement of responsibility, etc |
Dhruv Grewal, Michael Levy. |
EDITION STATEMENT |
Edition statement |
3rd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
Date of publication, distribution, etc |
c2012. |
PHYSICAL DESCRIPTION |
Extent |
xliii, 673 p. : |
Other physical details |
col. ill., maps ; |
Dimensions |
29 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
SUMMARY, ETC. |
Summary, etc |
Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Levy, Michael, |
Dates associated with a name |
1950- |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |