Marketing / (Record no. 17887)

000 -LEADER
fixed length control field 01617cam a22002894a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101004s2012 nyuab b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010042318
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn668404407
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- BWX
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .G675 2012
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Edition number 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13404559
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028830
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095622.0
CONTROL NUMBER
control field 36303
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Grewal, Dhruv.
TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Dhruv Grewal, Michael Levy.
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2012.
PHYSICAL DESCRIPTION
Extent xliii, 673 p. :
Other physical details col. ill., maps ;
Dimensions 29 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
SUMMARY, ETC.
Summary, etc Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Levy, Michael,
Dates associated with a name 1950-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2011-11-12 AMAUK 1 1 658.8 GR MA T0043862 2024-02-08 2024-01-31 75.04 2017-01-26 REGULAR

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