| 000 -LEADER |
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| fixed length control field |
02410nam a22003498a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110513s2012 nyu 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011020361 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780273740933 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.127 |
| Item number |
.H66 2011 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/02 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol13717438 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095627.0 |
| CONTROL NUMBER |
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| control field |
36376 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hooley, Graham J. |
| TITLE STATEMENT |
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| Title |
Marketing strategy & competitive positioning |
| Statement of responsibility, etc |
Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud |
| EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Pearson Financial Times/Prentice Hall, |
| Date of publication, distribution, etc |
c2012. |
| PROJECTED PUBLICATION DATE |
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| Projected publication date |
1107 |
| VARYING FORM OF TITLE |
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| Title proper/short title |
Marketing strategy and competitive positioning |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 578 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Marketing strategy -- Market-led strategic management -- Strategic marketing planning -- Competitive market analysis -- The changing market environment -- Customer analysis -- Competitor analysis -- Understanding the organisational resource base -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market targets -- Competitive positioning strategies -- Creating sustainable competitive advantage -- Competing through the new marketing mix -- Competing through innovation -- Competing through superior service and customer relationships -- Implementing the strategy -- Strategic customer management -- Strategic alliances and networks -- Strategy implementation and internal marketing -- Corporate social responsibility -- Conclusions -- Twenty-first century marketing. |
| SUMMARY, ETC. |
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| Summary, etc |
Hooley (Aston Business School) and Piercy (Warwick Business School) examine the role of marketing in strategy development, the selection of target markets, and different competitive positioning strategies. The approach emphasizes the new responsibility that organizations are defining for marketing as a strategic force rather than just as an operational department. The fourth edition adds three chapters on new technological opportunities, strategic customer management, and corporate social responsibility. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK344 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Target marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piercy, Nigel F. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nicoulaud, Brigitte |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
3 DAY LOAN |