000 -LEADER |
fixed length control field |
01053cam a22003258a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110928s2012 mau b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2011040806 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781592537266 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
159253726X |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781610581981 (digital ed.) |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
AUTHENTICATION CODE |
Authentication code |
pcc |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1255 |
Item number |
M548 2012 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/27 |
Edition number |
23 |
SYSTEM CONTROL NUMBER |
System control number |
(IMchF)fol13936051 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126095718.0 |
CONTROL NUMBER |
control field |
50632 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
TITLE STATEMENT |
Title |
Brand Bible : |
Remainder of title |
the complete guide to building, designing, and sustaining brands / |
Statement of responsibility, etc |
edited by Debbie Millman, Rodrigo Corral, design. |
VARYING FORM OF TITLE |
Title proper/short title |
Complete guide to building, designing, and sustaining brands |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Beverly, Mass. : |
Name of publisher, distributor, etc |
Rockport Publishers, |
Date of publication, distribution, etc |
2012. |
PROJECTED PUBLICATION DATE |
Projected publication date |
1202 |
PHYSICAL DESCRIPTION |
Extent |
312 p. : |
Other physical details |
col. ill. ; |
Dimensions |
23 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Debbie Millman, |
Relator term |
Editor. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Rodrigo Corral, |
Relator term |
Editor. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |