Brand Bible : (Record no. 18571)

000 -LEADER
fixed length control field 01053cam a22003258a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110928s2012 mau b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011040806
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781592537266
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 159253726X
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781610581981 (digital ed.)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number M548 2012
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13936051
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095718.0
CONTROL NUMBER
control field 50632
CONTROL NUMBER IDENTIFIER
control field UOWD
TITLE STATEMENT
Title Brand Bible :
Remainder of title the complete guide to building, designing, and sustaining brands /
Statement of responsibility, etc edited by Debbie Millman, Rodrigo Corral, design.
VARYING FORM OF TITLE
Title proper/short title Complete guide to building, designing, and sustaining brands
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Beverly, Mass. :
Name of publisher, distributor, etc Rockport Publishers,
Date of publication, distribution, etc 2012.
PROJECTED PUBLICATION DATE
Projected publication date 1202
PHYSICAL DESCRIPTION
Extent 312 p. :
Other physical details col. ill. ;
Dimensions 23 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
ADDED ENTRY--PERSONAL NAME
Personal name Debbie Millman,
Relator term Editor.
ADDED ENTRY--PERSONAL NAME
Personal name Rodrigo Corral,
Relator term Editor.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2012-06-03 AMAUK 658.827 BR AN T0044493 2017-01-26 19.50 2017-01-26 REGULAR

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