UOWD Library

Marketing / (Record no. 18764)

000 -LEADER
fixed length control field 00895cam a2200325Ka 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110405s2012 qea b 001 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781742467214
SYSTEM CONTROL NUMBER
System control number (OCoLC)712639090
CATALOGING SOURCE
Original cataloging agency QSL
Language of cataloging eng
AUTHENTICATION CODE
Authentication code anuc
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
-- 658.8/609
SYSTEM CONTROL NUMBER
System control number (AuCNLKIN)000048750008
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095732.0
CONTROL NUMBER
control field 50829
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Elliott, Greg.
TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Greg Elliott, Sharyn Rundle-Thiele, David Waller.
EDITION STATEMENT
Edition statement 2nd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Milton, Qld. :
Name of publisher, distributor, etc John Wiley and Sons Australia,
Date of publication, distribution, etc 2012.
PHYSICAL DESCRIPTION
Extent xxviii, 572 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
GENERAL NOTE
General note Previous ed.: 2010.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK101
Institution to which field applies UOWD
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Rundle-Thiele, Sharyn.
ADDED ENTRY--PERSONAL NAME
Personal name Waller, David.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2012-05-22 AMAUK 5 3 658.8 EL MA T0044722 2020-03-03 2020-02-06 41.35 2017-01-26 REGULAR

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