| 000 -LEADER |
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| fixed length control field |
01718cam a22003138a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
111014s2013 mau b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011042944 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780132744034 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0132744031 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.K625 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol13946331 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095735.0 |
| CONTROL NUMBER |
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| control field |
50948 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Armstrong, Gary |
| Fuller form of name |
(Gary M.) |
| TITLE STATEMENT |
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| Title |
Marketing : |
| Remainder of title |
an introduction / |
| Statement of responsibility, etc |
Gary Armstrong, Philip Kotler. |
| EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2013. |
| PROJECTED PUBLICATION DATE |
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| Projected publication date |
1202 |
| PHYSICAL DESCRIPTION |
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| Extent |
various paging : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Kotler, Philip. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |