The breakaway brand : (Record no. 1922)

000 -LEADER
fixed length control field 00813cam a22002654a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050603s2005 nyua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005015991
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072262370
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm60558816
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency C#P
-- BAKER
-- DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number K455 2005
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093240.0
CONTROL NUMBER
control field 19419
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Kelly, Francis J.,
Dates associated with a name 1956-
TITLE STATEMENT
Title The breakaway brand :
Remainder of title how great brands stand out /
Statement of responsibility, etc Francis J. Kelly III, Barry Silverstein.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2005.
PHYSICAL DESCRIPTION
Extent xiv, 289 p. :
Other physical details ill ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 269-276) and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
ADDED ENTRY--PERSONAL NAME
Personal name Silverstein, Barry,
Dates associated with a name 1948-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2006-06-11 AMAUS 658.827 KE BR T0027368 2017-01-26 0.00 2017-01-26 REGULAR

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