000 -LEADER |
fixed length control field |
00813cam a22002654a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050603s2005 nyua b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2005015991 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072262370 |
SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocm60558816 |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
C#P |
-- |
BAKER |
-- |
DLC |
AUTHENTICATION CODE |
Authentication code |
pcc |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
K455 2005 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/27 |
Edition number |
22 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126093240.0 |
CONTROL NUMBER |
control field |
19419 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Kelly, Francis J., |
Dates associated with a name |
1956- |
TITLE STATEMENT |
Title |
The breakaway brand : |
Remainder of title |
how great brands stand out / |
Statement of responsibility, etc |
Francis J. Kelly III, Barry Silverstein. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
c2005. |
PHYSICAL DESCRIPTION |
Extent |
xiv, 289 p. : |
Other physical details |
ill ; |
Dimensions |
24 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 269-276) and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Silverstein, Barry, |
Dates associated with a name |
1948- |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |