| 000 -LEADER |
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| fixed length control field |
01898cam a22003254a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120106s2012 maua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011053278 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781422172315 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1422172317 (alk. paper) |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn744289979 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BWX |
| -- |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.5 |
| Item number |
.L43 2012 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/342 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol14111399 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095912.0 |
| CONTROL NUMBER |
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| control field |
52643 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lee, William G. |
| TITLE STATEMENT |
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| Title |
The hidden wealth of customers : |
| Remainder of title |
realizing the untapped value of your most important asset / |
| Statement of responsibility, etc |
Bill Lee. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. : |
| Name of publisher, distributor, etc |
Harvard Business Review Press, |
| Date of publication, distribution, etc |
c2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
222 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. [199]-202) and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The coming customer revolution -- Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers. |
| SUMMARY, ETC. |
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| Summary, etc |
Traditionally, companies that wanted to grow relied on employees in sales, marketing, and product development. But many are finding focusing on and tapping the strengths of select customers yields more success. Lee (Lee Consulting Group and Customer Strategy Group) relates how businesses can gain from their customers in a variety of ways: by transforming them into advocates, influencers, and contributors, and by recognizing that customers are more credible to a buyer than the business. He also discusses how customers can help businesses turn the Web into an opportunity, how they can drive marketing strategies, and more. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer loyalty. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |