| 000 -LEADER |
|---|
| fixed length control field |
01278cam a2200361 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m d |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
co cg ---maaaa |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100113s2010 vraa b 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780170185325 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)503545191 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
ANL |
| Language of cataloging |
eng |
| Modifying agency |
ANL |
| AUTHENTICATION CODE |
|---|
| Authentication code |
anuc |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
22 |
|
|---|
| -- |
658.802/132 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AuCNLKIN)000045200194 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100009.0 |
| CONTROL NUMBER |
|---|
| control field |
53430 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reed, Peter W., |
| Dates associated with a name |
1944- |
| TITLE STATEMENT |
|---|
| Title |
Strategic marketing : |
| Remainder of title |
decision making and planning / |
| Statement of responsibility, etc |
Peter Reed. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Strategic marketing : |
| -- |
decision making and planning |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
South Melbourne, Vic. : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
2010. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 364 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| GENERAL NOTE |
|---|
| General note |
Previous ed.: 2006. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for accompanying CD-ROM: Macromedia Flash (included on disc) ; Adobe Acrobat Reader or similar for PDF files (Included on disc) ; Microsoft Word. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK344,TBS982 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Planning |
| Form subdivision |
Textbooks. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Textbooks. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Study and teaching (Higher) |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |