Essentials of marketing / (Record no. 20760)

000 -LEADER
fixed length control field 00835cam a2200289Ka 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120809s2013 enka 000 0 eng d
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB279273
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199646500
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199646503
SYSTEM CONTROL NUMBER
System control number (OCoLC)828722242
CATALOGING SOURCE
Original cataloging agency UKMGB
Language of cataloging eng
Transcribing agency UKMGB
Modifying agency BTCTA
-- YDXCP
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
-- 658.8/632
SYSTEM CONTROL NUMBER
System control number (AuCNLKIN)000050555944
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100010.0
CONTROL NUMBER
control field 53440
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Baines, Paul,
Dates associated with a name 1973-
TITLE STATEMENT
Title Essentials of marketing /
Statement of responsibility, etc Paul Baines, Chris Fill, Kelly Page.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc c2013.
PHYSICAL DESCRIPTION
Extent xxiii, 413 p. :
Other physical details col. ill. ;
Dimensions 25 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Fill, Chris.
ADDED ENTRY--PERSONAL NAME
Personal name Page, Kelly,
Dates associated with a name 1974-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2013-04-07 AMAUK 9 7 658.8 BA ES T0047584 2021-10-13 2021-10-11 33.43 2017-01-26 REGULAR

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