000 -LEADER |
fixed length control field |
00835cam a2200289Ka 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120809s2013 enka 000 0 eng d |
NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB279273 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780199646500 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0199646503 |
SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)828722242 |
CATALOGING SOURCE |
Original cataloging agency |
UKMGB |
Language of cataloging |
eng |
Transcribing agency |
UKMGB |
Modifying agency |
BTCTA |
-- |
YDXCP |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
23 |
|
-- |
658.8/632 |
SYSTEM CONTROL NUMBER |
System control number |
(AuCNLKIN)000050555944 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126100010.0 |
CONTROL NUMBER |
control field |
53440 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Baines, Paul, |
Dates associated with a name |
1973- |
TITLE STATEMENT |
Title |
Essentials of marketing / |
Statement of responsibility, etc |
Paul Baines, Chris Fill, Kelly Page. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Oxford : |
Name of publisher, distributor, etc |
Oxford University Press, |
Date of publication, distribution, etc |
c2013. |
PHYSICAL DESCRIPTION |
Extent |
xxiii, 413 p. : |
Other physical details |
col. ill. ; |
Dimensions |
25 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Fill, Chris. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Page, Kelly, |
Dates associated with a name |
1974- |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |