| 000 -LEADER |
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| fixed length control field |
01878cam a2200325 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120913s2014 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012037271 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273786993 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0133084043 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.K636 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol14483354 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100132.0 |
| CONTROL NUMBER |
|---|
| control field |
54718 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Philip Kotler, Gary Armstrong. |
| EDITION STATEMENT |
|---|
| Edition statement |
15th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle, N.J. : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
c2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
716 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
30 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing. |
| GENERAL NOTE |
|---|
| General note |
"Global edition" cover page. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK101 |
| Institution to which field applies |
UOWD |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| Fuller form of name |
(Gary M.) |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |