| 000 -LEADER |
|---|
| fixed length control field |
01148aam a2200361 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110623r20122008enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011026834 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB120996 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273737872 (pbk.) : |
| Terms of availability |
£44.99 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273737872 (pbk.) : |
| Terms of availability |
£44.99 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e------ |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
K449 2012 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)015752707 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100154.0 |
| CONTROL NUMBER |
|---|
| control field |
54982 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| TITLE STATEMENT |
|---|
| Title |
Strategic brand management : |
| Remainder of title |
a European perspective / |
| Statement of responsibility, etc |
Kevin Lane Keller, Tony Apéria, Mats Georgson. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Financial Times Prentice Hall, |
| Date of publication, distribution, etc |
2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 940 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
|---|
| General note |
Formerly CIP. |
| Institution to which field applies |
Uk |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| Geographic subdivision |
Europe |
| General subdivision |
Management. |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies |
| Source of heading or term |
blcoll |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Apéria, Tony. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Georgson, Mats. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |