| 000 -LEADER |
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| fixed length control field |
01478cam a22003493a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
111003s2013 nyua b 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011940364 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780078028854 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
007802885X (pbk.) |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn772139161 |
| CATALOGING SOURCE |
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| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Transcribing agency |
BTCTA |
| Modifying agency |
CDX |
| -- |
YDXCP |
| -- |
UPM |
| -- |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
lccopycat |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.G675 2013 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol14826288 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126100211.0 |
| CONTROL NUMBER |
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| control field |
55209 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Grewal, Dhruv. |
| TITLE STATEMENT |
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| Title |
Marketing / |
| Statement of responsibility, etc |
Dhruv Grewal, Michael Levy. |
| VARYING FORM OF TITLE |
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| Title proper/short title |
M : |
| -- |
marketing |
| EDITION STATEMENT |
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| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw Hill/Irwin, |
| Date of publication, distribution, etc |
c2013. |
| PHYSICAL DESCRIPTION |
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| Extent |
xiv, 450 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. + |
| Accompanying material |
18 active review cards. |
| GENERAL NOTE |
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| General note |
Active review cards on perforated pages at end. |
| GENERAL NOTE |
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| General note |
Cover title: M. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. 394-450) and index. |
| SUMMARY, ETC. |
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| Summary, etc |
Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students. This title emphasizes this approach. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery : designing the channel and supply chain -- Value communication. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Levy, Michael, |
| Dates associated with a name |
1950- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |