| 000 -LEADER |
|---|
| fixed length control field |
01526cam a2200421 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070711s2014 caua er 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781133307266 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)826828259 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
NJB |
| Language of cataloging |
eng |
| Transcribing agency |
NJB |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5825 |
| Item number |
.J46 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.132 |
| Edition number |
23 |
|
|---|
| -- |
659.132/3 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AuCNLKIN)000050479129 |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012953302 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100446.0 |
| CONTROL NUMBER |
|---|
| control field |
57540 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Drewniany, Bonnie L. |
| TITLE STATEMENT |
|---|
| Title |
Creative strategy in advertising / |
| Statement of responsibility, etc |
Bonnie L. Drewniany, A. Jerome Jewler. |
| EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, MA : |
| Name of publisher, distributor, etc |
Wadsworth, |
| Date of publication, distribution, etc |
c2014. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Belmont, California : |
| Name of producer, publisher, distributor, manufacturer |
Wadsworth, |
| Date of production, publication, distribution, manufacture |
[2014] |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 314 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| CONTENT TYPE |
|---|
| Content Type Term |
still image |
| Source |
rdacontent. |
| CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent. |
| MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia. |
| CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier. |
| GENERAL NOTE |
|---|
| General note |
Previous ed.: 2008. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK333 |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK940 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising copy. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising layout and typography. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jewler, A. Jerome. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |