The handbook of market intelligence : (Record no. 24204)

000 -LEADER
fixed length control field 02972cam a22003978i 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140410s2014 nju b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014013528
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118923627
CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HD38.7
Item number .H44 2014
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 23
SYSTEM CONTROL NUMBER
System control number 18110747
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100451.0
CONTROL NUMBER
control field 57601
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Hedin, Hans.
TITLE STATEMENT
Title The handbook of market intelligence :
Remainder of title understand, compete and grow in global markets /
Statement of responsibility, etc Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
EDITION STATEMENT
Edition statement 2nd ed.
PROJECTED PUBLICATION DATE
Projected publication date 1407
PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS
Place of production, publication, distribution, manufacture West Sussex :
Name of producer, publisher, distributor, manufacturer John Wiley,
Date of production, publication, distribution, manufacture c2014.
PHYSICAL DESCRIPTION
Extent x, 276 p. :
Other physical details ill. ;
Dimensions 25 cm.
CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
MEDIA TYPE
Media Type Term unmediated
Media Type Code n
Source rdamedia
CARRIER TYPE
Carrier Type Term volume
Carrier Type Code nc
Source rdacarrier
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note Preface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index.
SUMMARY, ETC.
Summary, etc An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business intelligence.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business intelligence
Form subdivision Case studies.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
Form subdivision Case studies.
ADDED ENTRY--PERSONAL NAME
Personal name Hirvensalo, Irmeli.
ADDED ENTRY--PERSONAL NAME
Personal name Vaarnas, Markko.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2014-08-17 AMAUS 658.83 HE HA T0027963 2017-01-26 44.55 2017-01-26 REGULAR

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