| 000 -LEADER |
|---|
| fixed length control field |
01898cam a2200385 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120815s2013 enka 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012939638 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB282111 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780857027665 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0857027662 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)808492923 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.B45 2013 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
23 |
|
|---|
| -- |
658.83/161 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AuCNLKIN)000050341966 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100521.0 |
| CONTROL NUMBER |
|---|
| control field |
57960 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kozinets, Robert V., |
| Dates associated with a name |
1964- |
| TITLE STATEMENT |
|---|
| Title |
Qualitative consumer & marketing research / |
| Statement of responsibility, etc |
Robert V. Kozinets, Eileen Fischer, Russell W. Belk. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Qualitative consumer and marketing research. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
SAGE Publications Ltd , |
| Date of publication, distribution, etc |
2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
234 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers |
| General subdivision |
Research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Qualitative research. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fischer, Eileen, |
| Dates associated with a name |
1959- |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belk, Russell W. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |