LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2014005755 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781452276564 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Call number |
650.072 |
MAIN ENTRY--PERSONAL NAME |
Authors |
Polonsky, Michael J. |
TITLE STATEMENT |
Title |
Designing and managing a research project : |
Subtitle |
a business student's guide / |
Statement of responsibility, etc |
Michael Jay Polonsky, David Scott Waller |
EDITION STATEMENT |
Edition |
3rd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Los Angeles : |
Publisher |
SAGE, |
Date |
2015. |
PHYSICAL DESCRIPTION |
Extent |
xv, 330 p. : |
Other Details |
col, ill. ; |
Size |
26 cm. |
GENERAL NOTE |
General note |
Revised edition of the authors' Designing and managing a research project published in 2005. |
SUMMARY |
Summary |
Designing and Managing a Research Project: A Business Student's Guide, Third Edition is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. Michael Jay Polonsky and David Scott Waller have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, with links provided to a range of online resources, as well as examples from student projects. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Business |
General |
Research |
-- |
Methodology |
ADDED ENTRY |
Name |
Waller, David S. |
ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://uowd.box.com/s/c3rz687ewty5io9iy1243qaqy2cx9be6 |
Public note |
Location Map |
MAIN ENTRY--PERSONAL NAME |
-- |
61253 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
482 |
ADDED ENTRY |
-- |
61254 |