Strategic marketing : (Record no. 26106)

000 -LEADER
fixed length control field 01743nam a2200253 a 4500
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780170241236
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150210n 000 0 eng d
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100715.0
CONTROL NUMBER
control field 60086
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Reed, Peter W.
TITLE STATEMENT
Title Strategic marketing :
Remainder of title Decision making and planning
Statement of responsibility, etc Peter W. Reed
EDITION STATEMENT
Edition statement 4th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc South Melbourne, Vic :
Name of publisher, distributor, etc Cengage Learning,
Date of publication, distribution, etc c2015.
PHYSICAL DESCRIPTION
Extent xiv, 289 p. :
Other physical details ill. ;
Dimensions 26 cm.
SUMMARY, ETC.
Summary, etc Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practised are examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Learning Objectives and Ethics boxes further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, Strategic Marketing: Decision Making and Planning 4e is an invaluable resource for students and practitioners alike.
STUDY PROGRAM INFORMATION NOTE
Program name TBS982
Institution to which field applies UOWD
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning
-- Textbooks
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
-- Textbooks
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Study and teaching (Higher)
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision management
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision planning
Source of heading or term sears
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2015-11-25 COOP 658.8 RE ST T0013720 2017-01-26 105.04 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2015-11-25 COOP 658.8 RE ST T0013721 2017-01-26 105.04 2017-01-26 REGULAR

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