000 -LEADER |
fixed length control field |
01743nam a2200253 a 4500 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780170241236 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150210n 000 0 eng d |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126100715.0 |
CONTROL NUMBER |
control field |
60086 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Reed, Peter W. |
TITLE STATEMENT |
Title |
Strategic marketing : |
Remainder of title |
Decision making and planning |
Statement of responsibility, etc |
Peter W. Reed |
EDITION STATEMENT |
Edition statement |
4th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
South Melbourne, Vic : |
Name of publisher, distributor, etc |
Cengage Learning, |
Date of publication, distribution, etc |
c2015. |
PHYSICAL DESCRIPTION |
Extent |
xiv, 289 p. : |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
SUMMARY, ETC. |
Summary, etc |
Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practised are examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Learning Objectives and Ethics boxes further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, Strategic Marketing: Decision Making and Planning 4e is an invaluable resource for students and practitioners alike. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
TBS982 |
Institution to which field applies |
UOWD |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Planning |
-- |
Textbooks |
Source of heading or term |
sears |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
-- |
Textbooks |
Source of heading or term |
sears |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Study and teaching (Higher) |
Source of heading or term |
sears |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
management |
Source of heading or term |
sears |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
planning |
Source of heading or term |
sears |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |