| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011009534 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273745471 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.4/012 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Koch, Richard |
| TITLE STATEMENT |
|---|
| Title |
The Financial Times guide to strategy : |
| Subtitle |
how to create, pursue and deliver a winning strategy |
| Statement of responsibility, etc |
Richard Koch |
| EDITION STATEMENT |
|---|
| Edition |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Harlow, England ; |
| -- |
New York : |
| Publisher |
Financial Times Prentice Hall/Pearson, |
| Date |
c2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 376 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| SUMMARY |
|---|
| Summary |
The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's 146 leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere. |
| STUDY PROGRAM |
|---|
| Program name |
TBS921, MGNT910 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Strategic planning |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
40828 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
318 |