000 -LEADER |
fixed length control field |
01107nam a22003138a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140825s2015 mau b 001 0 eng |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781625274496 |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
AUTHENTICATION CODE |
Authentication code |
pcc |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.153 |
Item number |
.K53 2015 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/02 |
Edition number |
23 |
SYSTEM CONTROL NUMBER |
System control number |
(IMchF)fol15367768 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126100723.0 |
CONTROL NUMBER |
control field |
60182 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Kim, W. Chan |
TITLE STATEMENT |
Title |
Blue ocean strategy : |
Remainder of title |
how to create uncontested market space and make the competition irrelevant / |
Statement of responsibility, etc |
W. Chan Kim; Renee Mauborgne |
PROJECTED PUBLICATION DATE |
Projected publication date |
1502 |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston, Mass. : |
Name of publisher, distributor, etc |
Harvard Business Review Press, |
Date of publication, distribution, etc |
c2015. |
PHYSICAL DESCRIPTION |
Extent |
xxviii, 287 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
SUMMARY, ETC. |
Summary, etc |
Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
ENGG954 TBS921 MGNT910 |
STUDY PROGRAM INFORMATION NOTE |
Program name |
MARK935 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
New products |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market segmentation |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Mauborgne, Renee |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |