Blue ocean strategy : (Record no. 26198)

000 -LEADER
fixed length control field 01107nam a22003138a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140825s2015 mau b 001 0 eng
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781625274496
CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.153
Item number .K53 2015
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
SYSTEM CONTROL NUMBER
System control number (IMchF)fol15367768
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100723.0
CONTROL NUMBER
control field 60182
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Kim, W. Chan
TITLE STATEMENT
Title Blue ocean strategy :
Remainder of title how to create uncontested market space and make the competition irrelevant /
Statement of responsibility, etc W. Chan Kim; Renee Mauborgne
PROJECTED PUBLICATION DATE
Projected publication date 1502
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc Harvard Business Review Press,
Date of publication, distribution, etc c2015.
PHYSICAL DESCRIPTION
Extent xxviii, 287 p. :
Other physical details ill. ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
SUMMARY, ETC.
Summary, etc Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
STUDY PROGRAM INFORMATION NOTE
Program name ENGG954 TBS921 MGNT910
STUDY PROGRAM INFORMATION NOTE
Program name MARK935
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation
ADDED ENTRY--PERSONAL NAME
Personal name Mauborgne, Renee
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2015-04-01 AMAUS 21 20 658.802 KI BL T0051186 2020-01-23 2020-01-06 22.54 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2015-04-01 AMAUS 5 5 658.802 KI BL T0051193 2018-04-14 2018-04-10 22.54 2017-01-26 REGULAR

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