| 000 -LEADER |
|---|
| fixed length control field |
02214pam a2200385 i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131018s2014 enka 001 0 eng|d |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB433247 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292000411 |
| Terms of availability |
£51.99 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Description conventions |
rda |
| Modifying agency |
Uk |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)016485514 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100859.0 |
| CONTROL NUMBER |
|---|
| control field |
61996 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Strauss, Judy |
| TITLE STATEMENT |
|---|
| Title |
E-marketing |
| Statement of responsibility, etc |
Judy Strauss, Raymond Frost,contributions by Nilanjana Sinha |
| EDITION STATEMENT |
|---|
| Edition statement |
7th international ed. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture |
c2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
496 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent |
| CONTENT TYPE |
|---|
| Content Type Term |
still image |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART I. E-MARKETING IN CONTEXT 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan PART II. E-MARKETING ENVIRONMENT 4. Global E-Marketing 3.0* 5. Ethical and Legal Issues* PART III. E-MARKETING STRATEGY 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning Strategies PART IV. E-MARKETING MANAGEMENT 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management Appendix A. Internet Penetration Worldwide as of December 31, 2011 Appendix B. Glossary Appendix C. References. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK301 |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK901 |
| Institution to which field applies |
UOWD |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies |
| Source of heading or term |
blcoll |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Frost, Raymond, |
| Dates associated with a name |
1960- |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sinha, Nilanjana, |
| Relator term |
Contributed by |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
3 DAY LOAN |