E-marketing (Record no. 27460)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 02214pam a2200385 i 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131018s2014 enka 001 0 eng|d |
NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBB433247 |
Source | bnb |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292000411 |
Terms of availability | £51.99 |
CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Language of cataloging | eng |
Transcribing agency | StDuBDS |
Description conventions | rda |
Modifying agency | Uk |
AUTHENTICATION CODE | |
Authentication code | ukblcatcopy |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.872 |
Edition number | 23 |
SYSTEM CONTROL NUMBER | |
System control number | (Uk)016485514 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126100859.0 |
CONTROL NUMBER | |
control field | 61996 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Strauss, Judy |
TITLE STATEMENT | |
Title | E-marketing |
Statement of responsibility, etc | Judy Strauss, Raymond Frost,contributions by Nilanjana Sinha |
EDITION STATEMENT | |
Edition statement | 7th international ed. |
PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
Place of production, publication, distribution, manufacture | Boston : |
Name of producer, publisher, distributor, manufacturer | Pearson, |
Date of production, publication, distribution, manufacture | c2014. |
PHYSICAL DESCRIPTION | |
Extent | 496 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
CONTENT TYPE | |
Content Type Term | text |
Source | rdacontent |
CONTENT TYPE | |
Content Type Term | still image |
Source | rdacontent |
MEDIA TYPE | |
Media Type Term | unmediated |
Source | rdamedia |
CARRIER TYPE | |
Carrier Type Term | volume |
Source | rdacarrier |
GENERAL NOTE | |
General note | Includes index. |
FORMATTED CONTENTS NOTE | |
Formatted contents note | PART I. E-MARKETING IN CONTEXT 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan PART II. E-MARKETING ENVIRONMENT 4. Global E-Marketing 3.0* 5. Ethical and Legal Issues* PART III. E-MARKETING STRATEGY 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning Strategies PART IV. E-MARKETING MANAGEMENT 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management Appendix A. Internet Penetration Worldwide as of December 31, 2011 Appendix B. Glossary Appendix C. References. |
SUMMARY, ETC. | |
Summary, etc | For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media. |
STUDY PROGRAM INFORMATION NOTE | |
Program name | MARK301 |
STUDY PROGRAM INFORMATION NOTE | |
Program name | MARK901 |
Institution to which field applies | UOWD |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing |
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Management and Business Studies |
Source of heading or term | blcoll |
ADDED ENTRY--PERSONAL NAME | |
Personal name | Frost, Raymond, |
Dates associated with a name | 1960- |
ADDED ENTRY--PERSONAL NAME | |
Personal name | Sinha, Nilanjana, |
Relator term | Contributed by |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | 3 DAY LOAN |
Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Checkouts | Date checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
University of Wollongong in Dubai | University of Wollongong in Dubai | MAIN | 2015-09-07 | All Prints Bookshop | 658.872 ST EM | T0018809 | 2017-05-04 | 0.00 | 2017-01-26 | REGULAR | ||||||
University of Wollongong in Dubai | University of Wollongong in Dubai | MAIN | 2015-09-07 | All Prints Bookshop | 658.872 ST EM | T0018810 | 2017-05-06 | 0.00 | 2017-01-26 | REGULAR | 1 | 2017-05-06 | ||||
University of Wollongong in Dubai | University of Wollongong in Dubai | MAIN | 2015-09-07 | All Prints Bookshop | 658.872 ST EM | T0018811 | 2017-02-19 | 0.00 | 2017-01-26 | 3 DAY LOAN | 1 | 2017-02-16 |