E-marketing (Record no. 27460)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02214pam a2200385 i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131018s2014 enka 001 0 eng|d |
| NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB433247 |
| Source | bnb |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292000411 |
| Terms of availability | £51.99 |
| CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Description conventions | rda |
| Modifying agency | Uk |
| AUTHENTICATION CODE | |
| Authentication code | ukblcatcopy |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 23 |
| SYSTEM CONTROL NUMBER | |
| System control number | (Uk)016485514 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170126100859.0 |
| CONTROL NUMBER | |
| control field | 61996 |
| CONTROL NUMBER IDENTIFIER | |
| control field | UOWD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Strauss, Judy |
| TITLE STATEMENT | |
| Title | E-marketing |
| Statement of responsibility, etc | Judy Strauss, Raymond Frost,contributions by Nilanjana Sinha |
| EDITION STATEMENT | |
| Edition statement | 7th international ed. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | Boston : |
| Name of producer, publisher, distributor, manufacturer | Pearson, |
| Date of production, publication, distribution, manufacture | c2014. |
| PHYSICAL DESCRIPTION | |
| Extent | 496 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| CONTENT TYPE | |
| Content Type Term | text |
| Source | rdacontent |
| CONTENT TYPE | |
| Content Type Term | still image |
| Source | rdacontent |
| MEDIA TYPE | |
| Media Type Term | unmediated |
| Source | rdamedia |
| CARRIER TYPE | |
| Carrier Type Term | volume |
| Source | rdacarrier |
| GENERAL NOTE | |
| General note | Includes index. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I. E-MARKETING IN CONTEXT 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan PART II. E-MARKETING ENVIRONMENT 4. Global E-Marketing 3.0* 5. Ethical and Legal Issues* PART III. E-MARKETING STRATEGY 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning Strategies PART IV. E-MARKETING MANAGEMENT 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management Appendix A. Internet Penetration Worldwide as of December 31, 2011 Appendix B. Glossary Appendix C. References. |
| SUMMARY, ETC. | |
| Summary, etc | For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media. |
| STUDY PROGRAM INFORMATION NOTE | |
| Program name | MARK301 |
| STUDY PROGRAM INFORMATION NOTE | |
| Program name | MARK901 |
| Institution to which field applies | UOWD |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Management and Business Studies |
| Source of heading or term | blcoll |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frost, Raymond, |
| Dates associated with a name | 1960- |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sinha, Nilanjana, |
| Relator term | Contributed by |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | 3 DAY LOAN |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | MAIN | 2015-09-07 | All Prints Bookshop | 658.872 ST EM | T0018809 | 2017-05-04 | 0.00 | 2017-01-26 | REGULAR | ||||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | MAIN | 2015-09-07 | All Prints Bookshop | 658.872 ST EM | T0018810 | 2017-05-06 | 0.00 | 2017-01-26 | REGULAR | 1 | 2017-05-06 | ||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | MAIN | 2015-09-07 | All Prints Bookshop | 658.872 ST EM | T0018811 | 2017-02-19 | 0.00 | 2017-01-26 | 3 DAY LOAN | 1 | 2017-02-16 |