| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781133587675 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.8342 KA CO |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Kardes, Frank R. |
| TITLE STATEMENT |
|---|
| Title |
Consumer behavior |
| Statement of responsibility, etc |
Frank R. Kardes, Maria L. Cronley, Thomas W. Cline |
| EDITION STATEMENT |
|---|
| Edition |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Stamford, CT, USA : |
| Publisher |
Cengage Learning, |
| Date |
c2015. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 550 p. : |
| Other Details |
col. ill. ; |
| Size |
26 cm. |
| GENERAL NOTE |
|---|
| General note |
Previously published: Mason, OH : South-Western, Cengage Learning, c2011. |
| CONTENTS |
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| Contents |
Contents: PART I: CONSUMER BEHAVIOR AND MARKETING STRATEGY. 1. Understanding Consumer Behavior and Consumer Research. 2. Consumer Focused Strategy: Segmentation and Positioning. 3. Branding Strategy and Consumer Behavior. PART II: CONSUMER INFORMATION PROCESSING. 4. Consumer Perception. 5. Learning and Memory. 6. Automatic Information Processing. 7. Motivation and Emotion. 8. Attitude and Judgment Formation and Change. PART III: CONSUMER DECISION MAKING. 9. The Consumer Decision Making Process. 10. Product Consideration, Evaluation, and Choice. 11. Behavioral Decision Theory. PART IV: CONSUMER SOCIAL INFLUENCES AND CONTEMPORARY STRATEGIES FOR MARKETERS. 12. Self-Concept and Personality. 13. Social Influence and Behavioral Compliance. 14. The Influence of Culture and Values. 15. The Influence of Demography. 16. Contemporary Strategies in Reaching Consumers. 17. Engaging Consumers Through Online Marketing. PART V: MANAGERIAL DECISION MAKING (ONLINE CHAPTERS). 18. Biases in Managerial Decision Making. 19. Strategies for Improving Managerial Decision Making. |
| SUMMARY |
|---|
| Summary |
Provides an introduction to consumer behavior supported by scientifically grounded coverage of key principles and applications. This book devotes attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. |
| STUDY PROGRAM |
|---|
| Program name |
MARK936 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Consumer behavior |
| ADDED ENTRY |
|---|
| Name |
Cronley, Maria L. |
| ADDED ENTRY |
|---|
| Name |
Cline, Thomas W. |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
6352 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
633 |
| ADDED ENTRY |
|---|
| -- |
6353 |
| ADDED ENTRY |
|---|
| -- |
6354 |