International marketing : (Record no. 28736)

000 -LEADER
fixed length control field 00668nam a2200217 a 4500
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781442560833
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160224n 000 0 eng d
DATE AND TIME OF LATEST TRANSACTION
control field 20170126101047.0
CONTROL NUMBER
control field 63581
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Fletcher, Richard,
Dates associated with a name 1940-
TITLE STATEMENT
Title International marketing :
Remainder of title an Asia-Pacific perspective
Statement of responsibility, etc Richard Fletcher; Heather Crawford
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Frenchs Fores, NSW :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c2014.
EDITION STATEMENT
Edition statement 6th ed.
PHYSICAL DESCRIPTION
Extent xxvi, 720 p. :
Other physical details col. ill., ;
Dimensions 26 cm.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
Geographic subdivision Pacific Area
Source of heading or term sears
ADDED ENTRY--PERSONAL NAME
Personal name Crawford, Heather
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2016-02-24 ABE 658.84091823 FL IN T0053918 2017-01-26 144.45 2017-01-26 REGULAR

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