000 -LEADER |
fixed length control field |
00668nam a2200217 a 4500 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781442560833 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160224n 000 0 eng d |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126101047.0 |
CONTROL NUMBER |
control field |
63581 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Fletcher, Richard, |
Dates associated with a name |
1940- |
TITLE STATEMENT |
Title |
International marketing : |
Remainder of title |
an Asia-Pacific perspective |
Statement of responsibility, etc |
Richard Fletcher; Heather Crawford |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Frenchs Fores, NSW : |
Name of publisher, distributor, etc |
Pearson, |
Date of publication, distribution, etc |
c2014. |
EDITION STATEMENT |
Edition statement |
6th ed. |
PHYSICAL DESCRIPTION |
Extent |
xxvi, 720 p. : |
Other physical details |
col. ill., ; |
Dimensions |
26 cm. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
Source of heading or term |
sears |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Export marketing |
Source of heading or term |
sears |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Export marketing |
Geographic subdivision |
Pacific Area |
Source of heading or term |
sears |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Crawford, Heather |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |