| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781259232541 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.8/3420973 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Mothersbaugh, David L. |
| TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Subtitle |
building marketing strategy |
| Statement of responsibility, etc |
David L. Mothersbaugh, Del I. Hawkins |
| EDITION STATEMENT |
|---|
| Edition |
13th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York, NY : |
| Publisher |
McGraw-Hill Education, |
| Date |
c2016. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 786 p. : |
| Other Details |
col ill. ; |
| Size |
26 cm. |
| GENERAL NOTE |
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| General note |
Hawkins's name appears first on earlier editions. |
| CONTENTS |
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| Contents |
Part I - Introduction Chapter 1 - Introduction Part II - External Influences Chapter 2 - Cross-cultural Variations in Consumer Behavior Chapter 3 - The Changing American Society: Values Chapter 4 - The Changing American Society: Demographics and Social Stratification Chapter 5 - The Changing American Society: Subcultures Chapter 6 - The American Society: Family and Households Chapter 7 - Group Influence on Consumer Behavior * Part Two Cases Cases 2-1 through 2-8 Part III - Internal Influences Chapter 8 - Perception Chapter 9 - Learning, Memory, and Product Positioning Chapter 10 - Motivation, Personality, and Emotion Chapter 11 - Attitudes and Influencing Attitudes Chapter 12 - Self-Concept and Lifestyle * Part Three Cases Cases 3-1 through 3-9 Part IV - Consumer Decision Process Chapter 13 - Situational Influences Chapter 14 - Consumer Decision Process and Problem Recognition Chapter 15 - Information Search Chapter 16 - Alternative Evaluation and Selection Chapter 17 - Outlet Selection and Purchase Chapter 18 - Post-Purchase Processes, Customer Satisfaction, and Customer Commitment * Part Four Cases Cases 4-1 through 4-8 Part V - Organizations as Consumers Chapter 19 - Organizational and Buyer Behavior * Part Five Cases Cases 5-1 through 5-2 Part VI - Consumer Behavior and Marketing Regulation Chapter 20 - Marketing Regulation and Consumer Behavior * Part Six Cases Cases 6-1 and 6-2 Appendix A Consumer Research Methods Appendix B Consumer Behavior Audit |
| SUMMARY |
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| Summary |
Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. |
| STUDY PROGRAM |
|---|
| Program name |
MARK217, MARK936 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Consumer behavior |
| Form |
United States |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Market surveys |
| Form |
United States |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Consumer behavior |
| Form |
United States |
| Geographic |
Case studies |
| ADDED ENTRY |
|---|
| Name |
Hawkins, Del I. |
| ADDED ENTRY |
|---|
| Name |
Mothersbaugh, Linda L., |
| Role |
Contributing by |
| ADDED ENTRY |
|---|
| Name |
Tom, Gail, |
| Role |
Contributing by |
| MAIN ENTRY--PERSONAL NAME |
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| -- |
837 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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838 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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839 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
840 |
| ADDED ENTRY |
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| -- |
841 |
| ADDED ENTRY |
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8827 |
| ADDED ENTRY |
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| -- |
8828 |