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01800nam a2200217 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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160614n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-1472466563 |
| DATE AND TIME OF LATEST TRANSACTION |
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20170126101143.0 |
| CONTROL NUMBER |
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64417 |
| CONTROL NUMBER IDENTIFIER |
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UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Molenaar, Cor |
| TITLE STATEMENT |
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| Title |
Why customers would rather have a smartphone than a car : |
| Remainder of title |
relationship retailing as an opportunity |
| Statement of responsibility, etc |
Cor Molenaar |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Farnham, Surrey, England : |
| Name of publisher, distributor, etc |
Gower, |
| Date of publication, distribution, etc |
c2015. |
| PHYSICAL DESCRIPTION |
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| Extent |
vi, 208 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
About the author -- Introduction -- The world we want -- Look now -- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index. |
| SUMMARY, ETC. |
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| Summary, etc |
Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and Apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for chan. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumer behavior |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Electronic commerce |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer relations |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |