Marketing metrics : (Record no. 30767)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780134085968
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.83 BE MA
MAIN ENTRY--PERSONAL NAME
Authors Bendle, Neil T.
TITLE STATEMENT
Title Marketing metrics :
Subtitle the manager's guide to measuring marketing performance
Statement of responsibility, etc Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.
VARYING FORM OF TITLE
Title proper/short title Manager's guide to measuring marketing performance
EDITION STATEMENT
Edition 3rd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddle River (N.J.) :
Publisher Pearson Education,
Date c2016.
PHYSICAL DESCRIPTION
Extent xv, 439 p. :
Other Details ill. ;
Size 24 cm.
CONTENTS
Contents Acknowledgments ix About the Authors xi Foreword xiii Foreword to Third Edition xv 1: INTRODUCTION 1 2: SHARE OF HEARTS, MINDS, AND MARKETS 17 3: MARGINS AND PROFITS 67 4: PRODUCT AND PORTFOLIO MANAGEMENT 111 5: CUSTOMER PROFITABILITY 157 6: SALES FORCE AND CHANNEL MANAGEMENT 185 7: PRICING STRATEGY 225 8: PROMOTION 271 9: ADVERTISING METRICS 295 10: ONLINE, EMAIL, AND MOBILE METRICS 325 11: MARKETING AND FINANCE 363 12: THE MARKETING METRICS X-RAY AND TESTING 383 13: SYSTEM OF METRICS 401 Bibliography 417 Endnotes 421 Index 429
STUDY PROGRAM
Program name MARK935, MARK210, MARK310
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Statistics
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Performance
General Measurement
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing research
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Mathematical models
ADDED ENTRY
Name Farris, Paul W.
ADDED ENTRY
Name Pfeifer, Phillip E.
ADDED ENTRY
Name Reibstein, David J.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991003362153406666
Public note Ebook
MAIN ENTRY--PERSONAL NAME
-- 706
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 707
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 708
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 123
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 124
ADDED ENTRY
-- 21187
ADDED ENTRY
-- 709
ADDED ENTRY
-- 710
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type Public note Checked out
        University of Wollongong in Dubai University of Wollongong in Dubai Closed Reserve 2017-02-26 AMAUK 16 4 658.83 BE MA T0012125 2023-03-27 2022-08-16 2017-02-18 CRS sept2018  
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2018-09-06 Kinokuniya 22 12 658.83 BE MA T0012139 2024-01-05 2024-01-03 2017-02-18 3 DAY LOAN    
        University of Wollongong in Dubai University of Wollongong in Dubai Closed Reserve 2018-09-06 Kinokuniya 15 6 658.83 BE MA T0012175 2020-09-21 2020-09-21 2017-02-18 CRS   2020-10-19
        University of Wollongong in Dubai University of Wollongong in Dubai Tardis 2018-09-18 Kinokuniya 2   658.83 BE MA T0060549 2022-11-07 2022-10-27 2018-09-18 TEACHER REF    

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