Marketing research essentials (Record no. 30978)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781119355304 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.83 MC MA |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | McDaniel, Carl D. |
| TITLE STATEMENT | |
| Title | Marketing research essentials |
| Statement of responsibility, etc | Carl McDaniel, Roger Gates |
| EDITION STATEMENT | |
| Edition | 9th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, N.J. : |
| Publisher | Wiley ; |
| Date | c2016. |
| PHYSICAL DESCRIPTION | |
| Extent | xiv, 424 p. : |
| Other Details | ill. ; |
| Size | 26 cm. |
| GENERAL NOTE | |
| General note | Previous ed.: 2010. |
| SUMMARY | |
| Summary | In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing research |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| ADDED ENTRY | |
| Name | Gates, Roger |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 2275 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 123 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3 |
| ADDED ENTRY | |
| -- | 3377 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-03-27 | AMAUS | 658.83 MC MA | T0055972 | 2017-05-09 | 2017-03-27 | REGULAR |