Making a difference through marketing : (Record no. 31689)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016930824
ISBN
International Standard Book Number 9789811004629
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.8 MA KI
TITLE STATEMENT
Title Making a difference through marketing :
Subtitle a quest for diverse perspectives
Statement of responsibility, etc. edited by Carolin Plewa, Jodie Conduit
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York, NY :
Publisher Springer Berlin Heidelberg,
Date c2016.
PHYSICAL DESCRIPTION
Extent xiv, 282 p. :
Other Details ill. ;
Size 25 cm.
SUMMARY
Summary This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives. In contrast, this book presents a broader perspective, highlighting a variety of actors and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, social marketing and ethics, customers and brands, as well as university education and innovation.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
Geographic Social aspect
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social marketing
ADDED ENTRY
Personal name Plewa, Carolin,
Role Edited by
ADDED ENTRY
Personal name Conduit, Jodie,
Role Edited by
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 6173
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 2975
ADDED ENTRY
-- 6174
ADDED ENTRY
-- 6175
Holdings
Date last seen Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
16/07/2017 658.8 MA KI T0056831 12/07/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 12/07/2017 AMAUK