| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292017310 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.802 HO MA |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Hooley, Graham |
| TITLE STATEMENT |
|---|
| Title |
Marketing strategy & competitive positioning |
| Statement of responsibility, etc |
Graham Hooley ... [et al]. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing strategy and competitive positioning |
| EDITION STATEMENT |
|---|
| Edition |
6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Harlow : |
| Publisher |
Pearson ; |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 569 p. : |
| Size |
24 cm. |
| CONTENTS |
|---|
| Contents |
Chapter 1 - Marketing StrategyChapter 2 - Strategic Marketing PlanningChapter 3 - Competitive Market AnalysisChapter 4 - Customer AnalysisChapter 5 - Competitor Analysis Chapter 6 - Understanding the Organisational Resource BaseChapter 7 - Understanding Current and Future Competitive PositionsChapter 8 - Segmentation and Positioning ResearchChapter 9 - Selecting market targetsChapter 10 - Competitive Positioning StrategiesChapter 11 - Competing through the new marketing mixChapter 12 - Competing through innovationChapter 13 - Competing through superior service and customer relationshipsChapter 14 - Strategic customer managementChapter 15 - Strategic Alliances and networksChapter 16 - Strategy Implementation and Internal MarketingChapter 17 - Corporate Social Responsibility and EthicsChapter 18 - Implementing the Strategy |
| SUMMARY |
|---|
| Summary |
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised. |
| STUDY PROGRAM |
|---|
| Program name |
MARK344 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing strategy |
| ADDED ENTRY |
|---|
| Name |
Piercy, Nigel F. |
| ADDED ENTRY |
|---|
| Name |
Nicoulaud, Brigitte |
| ADDED ENTRY |
|---|
| Name |
Rudd, John M. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/otb3u8/cdi_askewsholts_vlebooks_9781292171456 |
| Public note |
Ebook |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
8646 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
532 |
| ADDED ENTRY |
|---|
| -- |
8647 |
| ADDED ENTRY |
|---|
| -- |
8648 |
| ADDED ENTRY |
|---|
| -- |
8649 |