INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292153261 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Call number |
658.83 BU MA |
MAIN ENTRY--PERSONAL NAME |
Authors |
Burns, Alvin C. |
TITLE STATEMENT |
Title |
Marketing research |
Statement of responsibility, etc |
Alvin C Burns, Ann Veeck, Ronald F. Bush |
EDITION STATEMENT |
Edition |
8th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Harlow, England : |
Publisher |
Pearson Education Limited, |
Date |
c2017. |
PHYSICAL DESCRIPTION |
Extent |
489 p. : |
Other Details |
col. ill. ; |
Size |
25 cm. |
CONTENTS |
Contents |
Introduction to Marketing Research The Marketing Research Industry The Marketing Research Process and Defining the Problem and Research Objectives Research Design Secondary Data and Packaged Information Qualitative Research Techniques Evaluating Survey Data Collection Methods Understanding Measurement, Developing Questions, and Designing the Questionnaire Selecting the Sample Determining the Size of a Sample Dealing with Field Work and Data Quality Issues Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses Implementing Basic Differences Tests Making Use of Associations Tests Understanding Regression Analysis Basics The Research Report |
SUMMARY |
Summary |
Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. |
STUDY PROGRAM |
Program name |
MARK205 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Marketing |
ADDED ENTRY |
Name |
Veeck, Ann |
ADDED ENTRY |
Name |
Bush, Ronald F. |
ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991003002369706666 |
Public note |
Ebook |
MAIN ENTRY--PERSONAL NAME |
-- |
8650 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
3 |
ADDED ENTRY |
-- |
8651 |
ADDED ENTRY |
-- |
8652 |