Marketing research (Record no. 32148)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292153261
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.83 BU MA
MAIN ENTRY--PERSONAL NAME
Authors Burns, Alvin C.
TITLE STATEMENT
Title Marketing research
Statement of responsibility, etc Alvin C Burns, Ann Veeck, Ronald F. Bush
EDITION STATEMENT
Edition 8th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Harlow, England :
Publisher Pearson Education Limited,
Date c2017.
PHYSICAL DESCRIPTION
Extent 489 p. :
Other Details col. ill. ;
Size 25 cm.
CONTENTS
Contents Introduction to Marketing Research The Marketing Research Industry The Marketing Research Process and Defining the Problem and Research Objectives Research Design Secondary Data and Packaged Information Qualitative Research Techniques Evaluating Survey Data Collection Methods Understanding Measurement, Developing Questions, and Designing the Questionnaire Selecting the Sample Determining the Size of a Sample Dealing with Field Work and Data Quality Issues Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses Implementing Basic Differences Tests Making Use of Associations Tests Understanding Regression Analysis Basics The Research Report
SUMMARY
Summary Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.
STUDY PROGRAM
Program name MARK205
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
ADDED ENTRY
Name Veeck, Ann
ADDED ENTRY
Name Bush, Ronald F.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991003002369706666
Public note Ebook
MAIN ENTRY--PERSONAL NAME
-- 8650
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3
ADDED ENTRY
-- 8651
ADDED ENTRY
-- 8652
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type Public note Uniform Resource Identifier
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2017-09-11 AMAUK 24 9 658.83 BU MA T0057420 2020-02-06 2020-02-02 2017-08-27 3 DAY LOAN    
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2017-09-11 AMAUK 20 11 658.83 BU MA T0057421 2023-12-07 2023-09-18 2017-08-27 REGULAR Ebook Available  
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2017-09-11 AMAUK 14 3 658.83 BU MA T0057422 2023-12-07 2023-11-20 2017-08-27 REGULAR   link
        University of Wollongong in Dubai University of Wollongong in Dubai Tardis 2019-09-24 Kinokuniya Bookshop LLC 1   658.83 BU MA T0062963 2023-03-27 2022-08-16 2017-08-27 TEACHER REF    

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