UOWD Library

Services marketing : (Record no. 3235)

000 -LEADER
fixed length control field 01100cam a2200337 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080129s2009 mauab b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008003660
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073380933 (alk. paper)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073380938 (alk. paper)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn191732440
SYSTEM CONTROL NUMBER
System control number (OCoLC)191732440
Canceled/invalid control number (OCoLC)175648148
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDXCP
-- BTCTA
-- BAKER
-- C#P
-- BWX
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5
Item number .Z45 2009
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093431.0
CONTROL NUMBER
control field 20749
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.
TITLE STATEMENT
Title Services marketing :
Remainder of title integrating customer focus across the firm /
Statement of responsibility, etc Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
EDITION STATEMENT
Edition statement 5th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2009.
PHYSICAL DESCRIPTION
Extent xxviii, 708 p. :
Other physical details ill., map ;
Dimensions 26 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK270 MARK938 HDR974
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo.
ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type 3 DAY LOAN
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Date checked out
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2008-06-29 AMAUS 658.8 ZE SE T0033563 2017-01-26 128.60 2017-01-26 REGULAR    
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2008-08-12 UOWD Unishop 658.8 ZE SE T0033779 2019-03-04 0.00 2017-01-26 REGULAR 1 2019-02-25
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2011-09-05 AMAUS 658.8 ZE SE T0043462 2017-01-26 154.33 2017-01-26 3 DAY LOAN    

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