Direct and digital marketing in practice (Record no. 32357)
[ view plain ]
| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2016054422 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781472939098 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.872 TH DI |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Thomas, Brian |
| TITLE STATEMENT | |
| Title | Direct and digital marketing in practice |
| Statement of responsibility, etc | Brian Thomas and Matthew Housden |
| EDITION STATEMENT | |
| Edition | 3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Publisher | Bloomsbury, |
| Date | c2017. |
| PHYSICAL DESCRIPTION | |
| Extent | iv, 526 p. : |
| Other Details | ill. ; |
| Size | 25 cm. |
| SUMMARY | |
| Summary | Fully updated to reflect the continuing impact and future implications of the Internet on marketing, this new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It covers vital issues such as: the new marketing landscape, gaining customer insight, integrating traditional and digital media, and campaign planning and budgeting. Direct and Digital Marketing in Practice is an ideal reference tool for both students and marketing professionals, presenting detailed explanations of key concepts with many practical examples and case studies to ensure that each point is relevant and memorable. For managers looking to improve customer reach, or students on marketing or MBA courses, this book will provide you with invaluable and up-to-date guidance on marketing best theory and practice. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Direct marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| ADDED ENTRY | |
| Name | Housden, Matthew |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 9904 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 9905 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1603 |
| ADDED ENTRY | |
| -- | 9906 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-11-02 | Kinokuniya | 1 | 658.872 TH DI | T0057732 | 2021-12-19 | 2021-11-10 | 2017-10-15 | REGULAR |