Research methods for business (Record no. 32671)
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INTERNATIONAL STANDARD BOOK NUMBER | |
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International Standard Book Number | 9780470034040 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Call number | 650.072 HA RE |
MAIN ENTRY--PERSONAL NAME | |
Authors | Hair, Joseph F., Jr. |
TITLE STATEMENT | |
Title | Research methods for business |
Statement of responsibility, etc | Joseph F. Hair, Jr., Arthur H. Money, Philip Samouel, Mike Page |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Jersey : |
Publisher | John Wley and Sons, |
Date | c2003. |
PHYSICAL DESCRIPTION | |
Extent | xviii, 448 p. : |
Other Details | ill. ; |
Size | 25 cm. |
CONTENTS | |
Contents | Ethical obligations of research participants -- Gaining access to respondents -- summary -- Defining the research problem and reviewing the literature -- Learning outcomes -- Introduction -- What is a good research topic -- Research questions and objectives -- Writing a research proposal -- Preparing a literature review -- Sources of literature -- Planning the literature search -- Writing a literature review -- The literature review and research questions -- Summary -- Secondary data -- Learning outcomes -- Introduction -- Value of secondary data -- Nature and scope of secondary data -- Secondary data sources -- Internal background reviews -- External sources of secondary data -- Syndicated sources of secondary data -- Using the Internet to obtain secondary data -- Applications of secondary research in practice -- Summary -- Conceptualization and research design -- Learning outcomes -- Introduction -- Developing a conceptual model -- Identify variables & constructs -- Specify hypotheses & relationships -- Draw conceptual model -- Basic research designs -- Exploratory -- Descriptive -- Causal -- Combining research designs -- Summary -- Sampling approaches -- Learning outcomes -- Introduction -- Sampling -- Sampling process -- Probability sampling -- Nonprobability sampling -- Sample size -- Summary -- Data collection methods -- Learning outcomes -- Introduction -- Data collection -- Qualitative vs. quantitative -- Observation -- Survey approaches, including panels -- Depth interviews -- Focus groups -- Case studies -- Content analysis -- Summary -- Measurement & scaling -- Learning outcomes -- Introduction -- What is a concept? -- How to measure concepts -- Practical decisions when developing scales -- Criteria for assessing measurement scales -- How to develop a scale -- Summary -- Designing the questionnaire -- Learning outcomes -- Introduction -- Questionnaire design -- Questionnaire sections and sequence -- Preparing and presenting good questions -- Pretesting questionnaires -- Summary -- Basic data analysis for qualitative research -- Learning outcomes -- Introduction -- Data preparation -- Analyzing qualitative research -- Summary -- Basic data analysis for quantitative research -- Learning outcomes -- Introduction -- Data preparation -- Using charts and graphs -- Measures of central tendency -- Measures of dispersion -- Other diagnostic measures -- Summary -- Testing hypotheses -- Learning outcomes -- Introduction -- Understanding hypothesized relationships -- Hypothesis testing -- Single group hypothesis testing -- Chi-square & T-test -- Multiple group hypothesis testing -- Analysis of variance -- Summary -- Assessing relationships between variables -- Learning outcomes -- Introduction -- Types of relationships -- Covariation and variable relationships -- Analyzing association using correlation -- Prediction using regression -- Summary -- Reporting & presenting results -- Learning outcomes -- Introduction -- Written and oral communication -- The written research report -- Guidelines for the written report -- Oral presentations -- Using visuals -- Summary. |
SUMMARY | |
Summary | Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. This work draws on European business research methods. It presents a balance between quantitative and qualitative methods, with relevant real world examples. |
STUDY PROGRAM | |
Program name | MGNT922 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Business |
Geographic | Research |
ADDED ENTRY | |
Name | Money, Arthur H. |
ADDED ENTRY | |
Name | Samouel, Philip |
ADDED ENTRY | |
Name | Page, Mike |
ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://uowd.box.com/s/c3rz687ewty5io9iy1243qaqy2cx9be6 |
Public note | Location Map |
MAIN ENTRY--PERSONAL NAME | |
-- | 10960 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 3015 |
ADDED ENTRY | |
-- | 61245 |
ADDED ENTRY | |
-- | 10962 |
ADDED ENTRY | |
-- | 10963 |
Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-10-29 | ABEBOOKS | 650.072 HA RE | T0058050 | 2017-10-29 | 2017-10-29 | REGULAR | ||||
University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-10-29 | ABEBOOKS | 650.072 HA RE | T0058051 | 2017-10-29 | 2017-10-29 | REGULAR |