Research methods for business (Record no. 32671)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470034040
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 650.072 HA RE
MAIN ENTRY--PERSONAL NAME
Authors Hair, Joseph F., Jr.
TITLE STATEMENT
Title Research methods for business
Statement of responsibility, etc Joseph F. Hair, Jr., Arthur H. Money, Philip Samouel, Mike Page
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Jersey :
Publisher John Wley and Sons,
Date c2003.
PHYSICAL DESCRIPTION
Extent xviii, 448 p. :
Other Details ill. ;
Size 25 cm.
CONTENTS
Contents Ethical obligations of research participants --
Gaining access to respondents --
summary --
Defining the research problem and reviewing the literature --
Learning outcomes --
Introduction --
What is a good research topic --
Research questions and objectives --
Writing a research proposal --
Preparing a literature review --
Sources of literature --
Planning the literature search --
Writing a literature review --
The literature review and research questions --
Summary --
Secondary data --
Learning outcomes --
Introduction --
Value of secondary data --
Nature and scope of secondary data --
Secondary data sources --
Internal background reviews --
External sources of secondary data --
Syndicated sources of secondary data --
Using the Internet to obtain secondary data --
Applications of secondary research in practice --
Summary --
Conceptualization and research design --
Learning outcomes --
Introduction --
Developing a conceptual model --
Identify variables & constructs --
Specify hypotheses & relationships --
Draw conceptual model --
Basic research designs --
Exploratory --
Descriptive --
Causal --
Combining research designs --
Summary --
Sampling approaches --
Learning outcomes --
Introduction --
Sampling --
Sampling process --
Probability sampling --
Nonprobability sampling --
Sample size --
Summary --
Data collection methods --
Learning outcomes --
Introduction --
Data collection --
Qualitative vs. quantitative --
Observation --
Survey approaches, including panels --
Depth interviews --
Focus groups --
Case studies --
Content analysis --
Summary --
Measurement & scaling --
Learning outcomes --
Introduction --
What is a concept? --
How to measure concepts --
Practical decisions when developing scales --
Criteria for assessing measurement scales --
How to develop a scale --
Summary --
Designing the questionnaire --
Learning outcomes --
Introduction --
Questionnaire design --
Questionnaire sections and sequence --
Preparing and presenting good questions --
Pretesting questionnaires --
Summary --
Basic data analysis for qualitative research --
Learning outcomes --
Introduction --
Data preparation --
Analyzing qualitative research --
Summary --
Basic data analysis for quantitative research --
Learning outcomes --
Introduction --
Data preparation --
Using charts and graphs --
Measures of central tendency --
Measures of dispersion --
Other diagnostic measures --
Summary --
Testing hypotheses --
Learning outcomes --
Introduction --
Understanding hypothesized relationships --
Hypothesis testing --
Single group hypothesis testing --
Chi-square & T-test --
Multiple group hypothesis testing --
Analysis of variance --
Summary --
Assessing relationships between variables --
Learning outcomes --
Introduction --
Types of relationships --
Covariation and variable relationships --
Analyzing association using correlation --
Prediction using regression --
Summary --
Reporting & presenting results --
Learning outcomes --
Introduction --
Written and oral communication --
The written research report --
Guidelines for the written report --
Oral presentations --
Using visuals --
Summary.
SUMMARY
Summary Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. This work draws on European business research methods. It presents a balance between quantitative and qualitative methods, with relevant real world examples.
STUDY PROGRAM
Program name MGNT922
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Business
Geographic Research
ADDED ENTRY
Name Money, Arthur H.
ADDED ENTRY
Name Samouel, Philip
ADDED ENTRY
Name Page, Mike
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://uowd.box.com/s/c3rz687ewty5io9iy1243qaqy2cx9be6
Public note Location Map
MAIN ENTRY--PERSONAL NAME
-- 10960
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3015
ADDED ENTRY
-- 61245
ADDED ENTRY
-- 10962
ADDED ENTRY
-- 10963
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2017-10-29 ABEBOOKS 650.072 HA RE T0058050 2017-10-29 2017-10-29 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2017-10-29 ABEBOOKS 650.072 HA RE T0058051 2017-10-29 2017-10-29 REGULAR

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