| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016055010 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781259862250 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1259862259 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.514 SA MA |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Satell, Greg |
| TITLE STATEMENT |
|---|
| Title |
Mapping innovation : |
| Subtitle |
a playbook for navigating a disruptive age |
| Statement of responsibility, etc |
Greg Satell |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Publisher |
McGraw-Hill Education, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 215 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| CONTENTS |
|---|
| Contents |
Introduction: the "mother of all demos" -- Innovation is never a single event -- Innovation is combination -- The innovation matrix -- Developing new business models to disrupt the marketplace -- Opening up innovation -- Innovating the core: the 70/20/10 rule -- Pursuing innovation at scale -- Leveraging platforms to access ecosystems -- A new era of innovation -- Afterword: building your innovation playbook. |
| SUMMARY |
|---|
| Summary |
Innovate or die. This life-saving playbook reveals the proven process for driving innovation in any business, large or small. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Technological innovations |
| General |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Diffusion of innovations |
| General |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Research, Industrial |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
New products |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
12015 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
12016 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
12017 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
10369 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
4710 |