Social Media Marketing (Record no. 32998)

LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017941079
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781526423870
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.872 TU SO
MAIN ENTRY--PERSONAL NAME
Authors Tuten, Tracy L.
TITLE STATEMENT
Title Social Media Marketing
Statement of responsibility, etc Tracy L. Tuten and Michael R. Solomon
EDITION STATEMENT
Edition 3rd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Los Angeles :
Publisher Sage,
Date c2018.
PHYSICAL DESCRIPTION
Extent xxii, 423 p. :
Other Details col. ill. ;
Size 25 cm.
CONTENTS
Contents I Foundations of Social Media Marketing
1.The Social Media Environment
2.Social Consumers
3.Network Structure and Group Influences in Social Media
pt. II Social Media Marketing Strategy and Planning
4.Social Media Marketing Strategy
5.Tactical Planning and Execution
pt. III The Four Zones of Social Media
7.Social Publishing
8.Social Entertainment
9.Social Commerce
pt. IV Social Media Data Management and Measurement
10.Social Media Analytics
11.Social Media Metrics
pt. V Social Media Marketing in Practice
Case Zone
10 Case Studies
Case Study 1 Social Advocacy Around the World /​ Karen Mishra
Case Study 2 Strategic Social Media Plan: First &​ Main, an Outdoor Shopping Mall /​ Donna C. Wertalik
Case Study 3 Strategic Social Media Plan: A University Business School /​ Donna C. Wertalik
Case Study 4 Travel and Social Media: The Grand Ole Opry /​ Brad Perry
Case Study 5 Native Advertising: Novel or Deceptive? /​ Sarah Pischbach
Case Study 6 A Social Media Conference Community /​ Alan J. Case Study 7 #NikeAirMaxDay: The Creation of a Social Brand Case Study 9 Social Media Is Gateway to eBook Sales Success: Case Study 10 Mila: Leveraging Social Media for Market.
SUMMARY
Summary Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social Media
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Media Marketing
MAIN ENTRY--PERSONAL NAME
-- 12216
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 877
SUBJECT ADDED ENTRY--TOPICAL TERM
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Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2018-01-14 AMAUK 1 658.872 TU SO T0058410 2021-11-10 2021-11-03 2017-11-21 REGULAR

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