Integrated advertising, promotion, and marketing communications (Record no. 33603)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292222691
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 659.1 CL IN
MAIN ENTRY--PERSONAL NAME
Authors Clow, Kenneth E.
TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications
Statement of responsibility, etc Kenneth E. Clow, Donald Baack
EDITION STATEMENT
Edition 8th global ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Harlow :
Publisher Pearson,
Date c2018.
PHYSICAL DESCRIPTION
Extent 508 p. :
Other Details col. ill. ;
Size 28 cm.
CONTENTS
Contents Part I: The IMC Foundation 1. Integrated Marketing Communications2. Brand Management3. Buyer Behaviors4. The IMC Planning Process Part II: IMC Advertising Tools 5. Advertising Campaign Management6. Advertising Design7. Traditional Media Channels Part III: Digital and Alternative Marketing8. Digital Marketing9. Social Media10. Alternative Marketing Part IV: IMC Promotional Tools11. Database and Direct Response Marketing and Personal Selling12. Sales Promotions 13. Public Relations and Sponsorship Programs Part V: IMC Ethics, Regulation, and Evaluation14. Relations and Ethical Concerns15. Evaluating an Integrated Marketing Program.
SUMMARY
Summary Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-­life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.
STUDY PROGRAM
Program name MARK333
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Communication in marketing
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Advertising
ADDED ENTRY
Name Baack, Donald
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/otb3u8/cdi_askewsholts_vlebooks_9781292222752
Public note Ebook
MAIN ENTRY--PERSONAL NAME
-- 15054
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 165
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 669
ADDED ENTRY
-- 15055
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last borrowed Price effective from Koha item type Public note
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2018-01-28 AMAUK 16 1 659.1 CL IN T0059096 2021-01-21 2021-01-07 2021-01-07 2018-01-16 REGULAR  
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2018-02-04 ABE Books 21 1 659.1 CL IN T0059104 2022-01-27 2022-01-13 2022-01-13 2018-01-16 REGULAR Ebook Available
        University of Wollongong in Dubai University of Wollongong in Dubai 3 day loan 2018-02-04 ABE Books 33 10 659.1 CL IN T0059105   2024-02-21 2024-02-20 2018-01-16 3 DAY LOAN  

Powered by Koha