Fundamentals of marketing / (Record no. 34600)
[ view plain ]
| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780198748571 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 BA FU |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Baines, Paul, |
| Dates | 1973- |
| TITLE STATEMENT | |
| Title | Fundamentals of marketing / |
| Statement of responsibility, etc | Paul Baines, Chris Fill, Sara Rosengren and Paolo Antonetti |
| VARYING FORM OF TITLE | |
| Title proper/short title | Marketing |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford, UK : |
| Publisher | Oxford University Press, |
| Date | c2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xxiv, 376 p. : |
| Other Details | ill. (chiefly color) ; |
| Size | 25 cm |
| CONTENTS | |
| Contents | PART ONE: UNDERSTANDING CUSTOMERS; PART TWO: DESIGNING AND DELIVERING THE MARKET STRATEGY; PART THREE: IMPLEMENTING THE MARKETING MIX; PART FOUR: MANAGING MARKETING RELATIONSHIP |
| SUMMARY | |
| Summary | Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| ADDED ENTRY | |
| Name | Fill, Chris |
| ADDED ENTRY | |
| Name | Rosengren, Sara |
| ADDED ENTRY | |
| Name | Antonetti, Paolo |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 9843 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3 |
| ADDED ENTRY | |
| -- | 9847 |
| ADDED ENTRY | |
| -- | 9848 |
| ADDED ENTRY | |
| -- | 21185 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-11-07 | AMAUK | 2 | 1 | 658.8 BA FU | T0060568 | 2021-12-16 | 2021-11-30 | 2018-09-19 | REGULAR | Oct2018 |