| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017054312 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781138219151 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138219144 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1138219150 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.80019 KI PS |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Kimmel, Allan J. |
| TITLE STATEMENT |
|---|
| Title |
Psychological foundations of marketing : |
| Subtitle |
the keys to consumer behavior / |
| Statement of responsibility, etc |
Allan Kimmel |
| EDITION STATEMENT |
|---|
| Edition |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Publisher |
Routledge, |
| Date |
2018. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 465 p. : |
| Other Details |
ill. ; |
| Size |
26 cm. |
| GENERAL NOTE |
|---|
| General note |
Revised edition of the author's Psychological foundations of marketing, 2013. |
| CONTENTS |
|---|
| Contents |
Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index. |
| SUMMARY |
|---|
| Summary |
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of:Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention, and organization and how this relates to the evolving marketing landscape. Decision making: How and under what circumstances is it possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| General |
Psychological aspects |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
23013 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
3527 |