| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781473758742 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.84 DO IN |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Doole, Isobel |
| TITLE STATEMENT |
|---|
| Title |
International marketing strategy : |
| Subtitle |
analysis, development & implementation |
| Statement of responsibility, etc |
Isobel Doole, Robin Lowe, Alexandra Kenyon |
| EDITION STATEMENT |
|---|
| Edition |
8th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Andover : |
| Publisher |
Cengage Learning, |
| Date |
c2019. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 470 p. : |
| Other Details |
col. ill. ; |
| Size |
27 cm. |
| SUMMARY |
|---|
| Summary |
Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world, including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities, and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment. |
| STUDY PROGRAM |
|---|
| Program name |
MARK343 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
International marketing strategy |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing strategy |
| ADDED ENTRY |
|---|
| Name |
Lowe, Robin |
| ADDED ENTRY |
|---|
| Name |
Kenyon, Alexandra |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://oldmy.uowdubai.ac.ae/library/login/login3.html |
| Public note |
eBook |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
30685 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
30686 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
532 |
| ADDED ENTRY |
|---|
| -- |
30687 |
| ADDED ENTRY |
|---|
| -- |
6985 |