The luxury strategy : (Record no. 37339)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2012008027 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749464912 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 KA LU |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Kapferer, Jean Noel |
| TITLE STATEMENT | |
| Title | The luxury strategy : |
| Subtitle | break the rules of marketing to build luxury brands |
| Statement of responsibility, etc | Jean Noel Kapferer and Vincent Bastien |
| EDITION STATEMENT | |
| Edition | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; |
| -- | Philadelphia, PA : |
| Publisher | Kogan Page, |
| Date | 2012. |
| PHYSICAL DESCRIPTION | |
| Extent | xi, 395 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| GENERAL NOTE | |
| General note | Formerly CIP. Uk |
| SUMMARY | |
| Summary | It is having established itself as the definitive work on the essence of a luxury brand strategy. This book defines the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. |
| STUDY PROGRAM | |
| Program name | GLUX900 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Luxuries |
| General | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Luxury goods industry |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Product management |
| ADDED ENTRY | |
| Name | Bastien, Vincent |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003361473006666 |
| Public note | Ebook |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 33789 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 14739 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 14743 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 14762 |
| ADDED ENTRY | |
| -- | 33790 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Total Renewals | Date last borrowed | Public note | Uniform Resource Identifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2020-01-15 | AMAUS | 658.8 KA LU | T0064096 | 2020-01-07 | 2020-01-07 | REGULAR | |||||||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2020-01-15 | AMAUS | 658.8 KA LU | T0064097 | 2023-12-13 | 2020-01-07 | REGULAR | 2 | 4 | 2023-11-19 | Jan2020 | link | ||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | 3 day loan | 2020-01-15 | AMAUS | 658.8 KA LU | T0064098 | 2020-01-07 | 2020-01-07 | 3 DAY LOAN | |||||||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Tardis | 2020-02-05 | Kinokuniya | 658.8 KA LU | T0064249 | 2020-01-19 | 2020-01-07 | TEACHER REF | Teacher Reference Copy |