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01160cgm a2200205u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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vz |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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091021s2000 |||--- vleng|u |
DATE AND TIME OF LATEST TRANSACTION |
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20210624160516.0 |
CONTROL NUMBER |
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34576 |
CONTROL NUMBER IDENTIFIER |
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UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Kilcullen, John. |
TITLE STATEMENT |
Title |
How to build a brand |
-- |
[videorecording] / |
Statement of responsibility, etc |
John Kilcullen. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Mill Valley, CA : |
Name of publisher, distributor, etc |
Kantola Productions, |
Date of publication, distribution, etc |
c2000. |
PHYSICAL DESCRIPTION |
Extent |
1 x DVD ; |
Dimensions |
49 mins. |
SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Stanford executive briefings |
GENERAL NOTE |
General note |
1 x DVD. |
SUMMARY, ETC. |
Summary, etc |
Program Highlights. Avoiding the temptations to dilute your message. Why "branding" is more than just a buzzword. A successful brand builds customer trust and loyalty by being easily identifiable and consistent in quality and presentation. John Kilcullen describes the strategies and tactics that took the For Dummies® brand from one obscure computer manual to a publishing empire that touches on a wide array of lifelong learning topicsbusiness, sports, art, wine, gardening, home improvement, and beyond. Kilcullen explains the reasons this brand enjoys such widespread recognition and unparalleled growth in its field. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing and Sales. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
DVD |