Marketing strategy and competitive positioning (Record no. 38178)
[ view plain ]
| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781292276540 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.802 HO MA |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Hooley, Graham J. |
| TITLE STATEMENT | |
| Title | Marketing strategy and competitive positioning |
| Statement of responsibility, etc | Graham J. Hooley |
| EDITION STATEMENT | |
| Edition | 7th |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Pearson |
| Date | 2020. |
| PHYSICAL DESCRIPTION | |
| Extent | 618p. |
| SUMMARY | |
| Summary | |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991003362207106666 |
| Public note | Ebook |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 55060 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Uniform Resource Identifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | eBook | 2022-05-11 | 658.802 HO MA | T0065377 | 2022-05-11 | 2022-05-11 | eBook | link |